Our New Analytics Dashboard Has Been Released

Hi everyone,

If you’ve ever run a marketing campaign, one of the biggest pain points is understanding what you can develop next time in order to improve your communications. It all boils down to understanding your audience while communicating in a manner that relates to them.

Over the past 9 months, we have piloted Whichit with publishers, brands and media agencies, all of whom created highly engaging Whichit posts like these. Whichit is not only a visual, engaging post; when users vote on a Whichit, they are actually stating a personal preference.

One request we’ve received from our customers was to help them learn more about their audience’s preferences. This is why we are super proud to introduce our analytics dashboard:

 
 

Now you can visually see your audiences’ preferences, download the data to excel and gain consumer behaviour insights directly from your content.  
 

So, what information is available for you on our new Whichit dashboard?

  • Your Activity graph: presents unique views, number of votes and your calculated engagement rate.
  • Traffic referrals table: reports visits to webpages on which your Whichit Post has been embedded.
  • Completion rate funnel shows the user flows from the number of unique views to the commercial Call-to-Action clicks.
  • Votes geography: presents where your votes came from on a map.

If you’re already a Whichit user, check it out now - simply head over to the home page and click “View statistics” on any of your Whichit Posts.

If you don’t have a Whichit account yet, try it now: free for one month!


Until next time,
The Whichit team

 

One more reason to use Facebook Instant Articles

Hi Everyone,

At Whichit we like to stay on top of ground breaking products and services in our industry and when possible integrate with them.
This is why this week we would like to show you how to create a Facebook Instant Article Whichit. You can use this feature to share your Whichit Posts directly to your social media channels.

Whichit Was Shortlisted To The UKBAA Angel Investment Awards

Hi Everyone,

Having been nominated for best international growth start-up, our entire founding team attended the UK Angel Investment Awards Gala Awards Dinner at The Dorchester last week.

It was a great honor to be shortlisted and a wonderful experience to be up close with the movers and shakers of our industry. There were serial entrepreneurs, angels, VCs, start-ups as well as accelerators, advisors and the rest of the support networks that make the UK such a vibrant start-up ecosystem.

We had a chance to mingle with some fellow start-ups and some investors. Most importantly, we were impressed with the calibre of the award winners and nominees. It was great to see companies that were once small small start-ups, and are now massive, global companies.

We were especially happy to see that our investors, Galvanise Capital and even one of our clients, Family Traveller among the shortlisted companies.

About the awards:

Now in its 11th year, the annual UKBAA Angel Investment Awards celebrate high growth and success in the angel and early stage investment market - recognising the fastest growing brands and acknowledging the founders, angels, crowdfund and early stage venture capital investors behind them.
— UKBAA

Whichit Pro is live! [soft launch]

Hi Everyone,

Whichit Pro is live! [soft launch]. Finally there is a simple platform that allows advertisers to produce truly interactive content to increase user engagement, gain audeince insight and achieve their content marketing goals.

To those of you who know us here at Whichit you know that we are constantly evolving our platform. Over the past 6 months, Whichit Pro was in closed beta mode with selected clients.

How Vendula got 1,811 sign ups and over 40% engagement rate in just 17 days

Vendula is an original fashion accessories brand whose key product is funky bags. “We launched Vendula London in 2003, and since then we’ve grown to become one of fashion’s funkiest brands with a growing list of customers across the UK, Ireland, Europe, and North America.”

The company wanted to promote their brand by incentivising their follower base and approaching new potential customers via a giveaway campaign on a special date in the retail calendar.

Whichit was crowned the [email protected] 2015 People’s Choice Award Winner

Whichit is proud to announce it was awarded the People’s Choice Award at [email protected] 4.0 that took place on November 2nd at St. James’s Palace, receiving the award from HRH The Duke of York.

Our journey to the [email protected] began when Whichit was selected amongst 42 other startups to take part in the [email protected] Boot Camp, at Imperial College London. The judges had a difficult decision selecting 15 companies that would actually progress to pitch at St James’s Palace in front of The Duke of York.

The Duke of York founded [email protected] to support Entrepreneurs with the amplification and acceleration of their business ideas by connecting them with potential supporters including CEOs, Angels, Mentors, and key Business Partners.

The main event was based around the Internet of Things and Smart Cities, technologies that help create a smarter world, as well as empowering consumers and citizens to engage with objects and the environment around them.

Prince Andrew said: “[The goal] is to celebrate the innovation that entrepreneurship actually delivers to the UK, and is trying to raise the profile of enterprising activity by individuals and companies.”

Guests included 300 business leaders, celebrities, CEOs and mentors ranging from Lord Karan Bilimoria, CBE, Celebrity Chef Heston Blumenthal, OBE, Television presenter Jonathan Ross, OBE, and Royals such as Princess Beatrice. All joined forces to assist the 12 finalist start-ups. At the event, entrepreneurs had the chance to pitch for funding, advice and introductions from the high profile guests. Four prizes were awarded on the night: Most Commercially Viable Business; Best Pitch; Most Disruptive Business and the People´s Choice Award.
After so much support and hard work Whichit was crowned as the winner of [email protected] 4.0 People´s Choice Award at St James´s Palace in London.

We were especially honored to see our faces on stage with HRH The Duke of York on Tuesday November 3rd’s edition of the Evening Standard. It’s not every day that you get to see your face every place you look on the evening tube ride home…

Congratulations to the other three winners: LifeboxUnmade and Appear Here.

British Technology Entrepreneurs Reception at 10 Downing Street

Whichit was cordially invited to 10 Downing Street by the Prime Minister, David Cameron, to join like-minded technology entrepreneurs at the British Technology Entrepreneurs Reception.

Heading the VIP guest list was Jack Ma, founder and Executive Chairman of Alibaba Group. Other distinguished guests included Rohan Silva, former Senior Policy Advisor to David Cameron turned entrepreneur and Eileen Burbidge, one of London’s most influential venture capitalists. Other successful entrepreneurs who created some of the UK’s most successful technology companies such as Moshi Monsters, Graze, CityMapper and CarThrottle attended the reception too.

Jack Ma, the business magnate and philanthropist, announced that he joined a panel of business figures advising Mr David Cameron on business matters. The announcement of his new position, came the day before a four-day state visit to Britain by Chinese President Xi Jinping.

Our founder and CEO, Jonathan Gan had the honour of meeting Mr Ma and speaking to him briefly, showcasing Whichit to the founder of China’s own Google, Amazon and eBay rolled into one, getting some sound business advice in the process.

This is not the first time Whichit has been invited to Downing Street, in fact is the third time that we´ve had the honor and hopefully we will be returning there again soon.