Whichit was crowned the [email protected] 2015 People’s Choice Award Winner

Whichit is proud to announce it was awarded the People’s Choice Award at [email protected] 4.0 that took place on November 2nd at St. James’s Palace, receiving the award from HRH The Duke of York.

Our journey to the [email protected] began when Whichit was selected amongst 42 other startups to take part in the [email protected] Boot Camp, at Imperial College London. The judges had a difficult decision selecting 15 companies that would actually progress to pitch at St James’s Palace in front of The Duke of York.

The Duke of York founded [email protected] to support Entrepreneurs with the amplification and acceleration of their business ideas by connecting them with potential supporters including CEOs, Angels, Mentors, and key Business Partners.

The main event was based around the Internet of Things and Smart Cities, technologies that help create a smarter world, as well as empowering consumers and citizens to engage with objects and the environment around them.

Prince Andrew said: “[The goal] is to celebrate the innovation that entrepreneurship actually delivers to the UK, and is trying to raise the profile of enterprising activity by individuals and companies.”

Guests included 300 business leaders, celebrities, CEOs and mentors ranging from Lord Karan Bilimoria, CBE, Celebrity Chef Heston Blumenthal, OBE, Television presenter Jonathan Ross, OBE, and Royals such as Princess Beatrice. All joined forces to assist the 12 finalist start-ups. At the event, entrepreneurs had the chance to pitch for funding, advice and introductions from the high profile guests. Four prizes were awarded on the night: Most Commercially Viable Business; Best Pitch; Most Disruptive Business and the People´s Choice Award.

After so much support and hard work Whichit was crowned as the winner of [email protected] 4.0 People´s Choice Award at St James´s Palace in London.

We were especially honored to see our faces on stage with HRH The Duke of York on Tuesday November 3rd’s edition of the Evening Standard. It’s not every day that you get to see your face every place you look on the evening tube ride home…

Congratulations to the other three winners: LifeboxUnmade and Appear Here.

Whichit awarded Innovate UK Smart funding award

Whichit has done it again!


Whichit has been awarded £246,426 in funding from the UK’s innovation agency, Innovate UK as part of SMART 2014-2015 scheme competition. The competition is aimed at SMEs carrying out R&D, which offers potentially significant rewards and could stimulate UK economic growth.


Whichit’s received the funding award to develop its DART (Dynamic Profiling for Targeted Communications) programme. The funds will help Whichit continue to architect and build predictive models through analysing decision-making behaviours by age, gender and location.


A recent winner of Facebook’s App of the Year for EMEA region, Whichit closes a loop by turning brand social media activities into revenues and enhanced analytics – in a way that consumers love.


Whichit is an addictive, decision-making tool that lets users ask and answer image-based questions and rewards them will real time feedback. Whichit aims to develop its app into a highly engaging social shopping platform where brands can show appreciation for user’s votes with money-off vouchers and a speedy route to check out.


The more users engage with the system, the more sophisticated Whichit’s ‘Preference Profiles’ become. These profiles will uncover product connections (people who liked this also liked these), brand affiliations, and how contextual factors (photographic style, models, lighting, and framing) influence decision-making.


We would like to thank Innovate UK for their support!

Innovate UK is the new name for the Technology Strategy Board – the UK’s innovation agency. Taking a new idea to market is a challenge. Innovate UK funds, supports and connects innovative businesses through a unique mix of people and programmes to accelerate sustainable economic growth. For further information visit Innovate UK.


Managed by Innovate UK, the Smart scheme offers funding to small and medium-sized enterprises (SMEs) to engage in R&Dprojects in the strategically important areas of science, engineering and technology, from which successful new products, processes and services could emerge.

Apply for funding award