Interactive Commercial Content – Content Marketing Trends in 2017

Customers receive thousands of messages, on average 285 social posts per day along with 27 million content pieces are created. The content of any brand’s message could easily be ignored by consumers and even blocked.

So, what should businesses do not to miss or forever lose the opportunity to reach their target customers?

Keeping up to date with the latest trends in Content Marketing is one of the best solutions that any business owner or marketer should focus on.
Interactive Content is one of the top five Content Marketing trends in 2017 that businesses should take advantage of in order to make their businesses’ content win the hearts of their customers.  According to Ceros, 93% of marketers agree interactive content is effective in educating buyers.

 

How can you attract users to interact with your ‘Interactive Content’?

Interactive content allows users to personalise and participate in the content presented to them. By helping consumers see themselves in the brand’s experience, the technique offers the potential to deepen engagement and drive greater satisfaction.

There are countless ways for marketers to ‘pull’ users to interact with their brand. We listed below five effective ways and current 2017 trends in Interactive Content Marketing:

 

1. Questionnaires

Polls, Surveys and Quizzes are one of the basic forms of interactive content. Use them to test your audience’s knowledge or opinions on a relevant topic and then generate a shareable report card so they can compare their results with their friends.

Demand for interactive content has been increasing, but most content marketers should consider how they can create interactive questionnaires that hold an audience's attention.

What's your favourite colour?

If you were looking for a way to make your advertising alluring for your audience, Whichit offers an innovative tool that helps you naturally pull your audience into your brand’s world:
Whichit’s flagship product is a highly engaging Interactive Commercial ad unit:  a fun and addictive image-based poll, revealing a customised commercial offer based on the poll’s outcome. By using Whichit, advertisers and marketers can create rich, commercially driven interactive content, delivering a new and enhanced experience for their audience and providing your audience the perfect call-to-action at just the right moment. See the example.

 

2. Contests

Contest or competitions are another great way to create an interactive marketing campaign, both have the potential to go viral and pull a lot of participants and new potential customers in.

COMPETITION! What's your favourite Summer destination?

Great contests have proven to tempt consumers and inspire engagement. Competitions not only attract public participation and interest, but also help the brand building its ‘LoveMarks’. In addition, contests require some form of application, which is when marketers can collect valuable consumer data.

Whichit is an easy and effective way to create beautiful, fun contests in minutes that allows advertisers to collect information from customers in return for their participation in a competition. See the example.
 

 

3. Viral Videos

Viewers love a good viral video - video content that is so entertaining they readily share it across their social network feeds. Hardly a week goes by that you aren't shown a viral video from a friend, or are showing one to a friend yourself.

Sharing became a valued and premium metric, one very difficult to drive, because it’s completely voluntary; the decision of an individual to share content can’t be bought. Other than ‘a purchase’, there’s no more intimate and influential metric than a social share.

These days, many brands use Viral Videos for their marketing campaigns. The brands currently doing it know how to tailor it to their overall business objectives, have the people, budget and data to pull it off.
Whichit has recently launched their SnapchatXWhichit campaigns, allowing advertisers to create short, 100% full-screen branded videos for Snapchatters followed by Whichit’s unique ad unit with a commercial call-to-action. These campaigns generate 5X more Click-through-rate than other social media advertising, placing the videos as a top interactive marketing tool and a brand closer to their audience’s mind and heart.

Read more about the innovative Snapchat X Whichit campaigns

 

4. Live Stream

Live Stream allows customers to directly interact with customers, by answering questions directly under the customers’ comments in real-time and even afterwards. This new form has emerged from the end of 2016 and will continue to explode in 2017.

 

5. KOL - Key Opinion Leaders (Influencer Marketing)

According to a study by Dinesen, influencers can increase advertising campaigns' ROI by 11x compared to the average. KOLs are the trend makers helping to educate the market, and they have many fans and followers. A brand can use KOLs through live stream campaigns, social posts or through PR articles in print and web publications.


How can Whichit help you create ‘Interactive Commercial Content’ campaigns?

Before purchasing a product, customers tend to check and ask for others’ opinion about that product. By using Whichit, after answering fun interactive polls or quizzes, the audience will reveal the shareable ‘Engage Card’ –
Engage Cards are the commercial actionable Call-To-Action layer that redirects users to bespoke content, based on their votes. They achieve up to 95% engagement rate per campaign and allow customers to compare their results with those who also answer that question. Whichit Engage Cards are your way to convert traffic into revenue, based on your campaign goals.
By using Whichit, advertisers can easily create ‘Interactive Commercial Content’ in minutes, wrap it into a campaign and share it on the brands social media channels, embed it on their website or even as display advertising with  paid traffic, targeting a specific audience.

 

Want to learn more? Contact us to get more information or simply register for FREE and create your first Interactive Content Campaign:

LIMITED OFFER: Register for FREE & Get $50 Advertising Budget using code: WelcomeHP-50

Launch your Whichit campaign on Snapchat! Captivate your audience with 5X click-through-rate

 Launch your Whichit campaign on Snapchat! Captivate your audience with 5X click-through-rate

Hey there,

At Whichit, our priority is helping you achieve better engagement with your audience and gain better ROI for your marketing campaigns. Today, we’re happy to announce our new service – Captivate your audience with a Snap-Ads-Whichit campaign!

If your brand’s target market is young and moment-savvy, Snap-Ads-Whichit campaigns are for you!

Press Release: Whichit for Advertisers is significantly increasing B2B clients' engagement after launching earlier this year

Press Release, London, October 9, 2017: Whichit, one of the hundred fast-growth companies in the UK according to ‘The Leap 100’, launched their Interactive Commercial Content platform, Whichit for Advertisers, earlier this year.

The company founded in 2014, has launched its innovative B2B platform for marketers and advertisers allowing them to create Interactive Commercial Content in the form of polls, quizzes and surveys with a commercial focus. Not long after the launch, advertisers who have used Whichit are achieving phenomenal results from their marketing campaigns and generating up to 90% user engagement rates with this innovative rich media content.   

Whichit for Advertisers is now live!

Let's face it, as marketers there are tons of challenges we encounter: reaching our audience, engaging with them, understanding them and having them understand us, not to mention the amount of time it all takes! Well, what if you had a window into your audience? What if you could engage with them like never before and save time by streamlining your campaigns and marketing efforts?

Great news! Whichit for Advertisers has now launched.

Using the new platform, you can now create rich media interactive ad units that run on multiple channels.
By creating content, connecting to traffic and targeting an audience, discover how Whichit will redefine your digital marketing strategy.

Let’s take a look!

Whichit for Advertisers

Whichit for Advertisers

Whichit for Advertisers


Build your own creative

Create rich, commercially driven interactive content, delivering a new and improved experience for your audience. The ad units come in the form of polls, surveys, quizzes or simple questions illustrated with visuals of your choice.

If you were looking for a way to make advertising more inviting for your audience, Whichit provides a tool for you to pull them into your world so you can take a look into theirs. 

Try it yourself, check out how to make an awesome post to engage your audience.

 

Connect to traffic

How do you reach your audience? Twitter, Facebook, your blog, paid advertising? How many posts or ads do you need to create for each and how much time and effort does it take? Save time and create one Whichit Post that can be run on multiple channels and in multiple sizes. Through our three campaign channels, you will be able to run an organic campaign using your own assets, launch on paid traffic or share it to social media in a few easy steps.


Target your audience

You can now create Whichit posts and use them to target your audience. Target by age, gender, location and more to reach out and engage them. 

Targeting your audience has never been easier thanks to our playful dashboard

Targeting your audience has never been easier thanks to our playful dashboard

Dashboard

Now that your campaign is running, you’ll probably want to see how it’s performed. Our platform includes an integrated dashboard for each live campaign that allows you to monitor and analyse your campaign’s success in real time. It is super easy to navigate and presents you with actionable customer insights.

  

Closing the Loop

Whichit is a One-Stop-Shop with a full range of marketing services. Engage your audience, find out more about them and retarget with the right message using our integration tools to automate your marketing and sales ops. Check out all the available integrations such as EMAIL, SLACK, MAILCHIMP, IFTTT and more.

Available integrations in Whichit for Advertisers

Available integrations in Whichit for Advertisers

 

What's in it for me?
 

Anybody can create an interactive campaign in minutes

All services are accessible from our platform in an intuitive way. Whichit will take you by the hand, step by step to run a campaign like a pro. Building a campaign has never been so quick and accessible.

 

Success

Using our interactive posts’ Engage Card, achieve up to 95% engagement rate per campaign! This will be the perfect way to catch a glimpse into your customers' mind and share with them an experience, a story or a call to action.

 

Market research as a Bonus

By asking a question, you encourage your audience to interact with you and you also benefit from the insights provided by their answers. Want to showcase your products? Want to know which one is the most popular or which colour they prefer? Just ask!

 

Want to give it a try? 

 

Want to learn more? Schedule a demo call with us!

Whichit included in The Leap 100 2017: the definitive list of fast-growth companies

 

26 April 2017: Today, Whichit has announced it has made The Leap 100 2017 – a community of the most exciting, fast-growth companies in the UK – launched by London law firm Mishcon de Reya and business publication City A.M. and nominated in partnership with Seven Hills and The Entrepreneurs Network. To be considered for The Leap 100, companies needed to demonstrate a recent history of rapid revenue growth, as well as ambitious plans for the future.

Whichit is an interactive commercial content platform that enables marketers and publishers to increase user engagement, open new revenue streams and gain insight. It is launching a new product this year, and plans to close an investment round.

For the third year running, The Leap 100 will support entrepreneurs as they experience the highs and lows of fast growth, bringing together founders and business leaders to share their ideas and experiences. Click here for the full 2017/18 list, which is neither ranked nor exhaustive.

Nick Davis, Head of Corporate at Mishcon de Reya, said: "Since launching The Leap 100 in 2015 we now have 300 fast growth businesses in The Leap community. Scaling-up is challenging and is usually a highly dramatic time for businesses. Over the course of this year, we will gather together these businesses to facilitate debate and discussion around the factors that impact them the most, especially in the period leading up to Brexit. It is always so interesting to assemble these businesses during this stage of their growth and to hear their unique insights."

Christian May, Editor of City A.M., said of the list: "In the wake of Britain's vote to leave the EU, the SME community continues to thrive. The Leap 100 is a very nimble selection of UK businesses – all flying in the face of the uncertainty that is Brexit to pursue rapid and sustainable growth. For this reason, The Leap 100 2017 is particularly inspirational, showcasing successful innovation, brand recognition and expansion into new markets and, of course, leadership and tenacity."

 Stay up to date with the latest The Leap 100 news on Twitter #theleap100.

'Contact Us' Chaos - SOLVED!

THE PROBLEM
In the mobile era, users don't have time & patience to dive into those "Contact us" pages: See the chaos in action here > BTDaily MailZoopla

THE SOLUTION
Smart Widget! Easy to use. create "short cuts" and save the 40% drop off on every extra click!

USER EXPERIENCE
See John Lewis demo, before and after using Whichit Smart Widget:

BEFORE:

AFTER:

 

THE BENEFITS

  • Better User experience

  • Saving the 40% drop off

  • Higher Google page rank

  • Lower bounce rate

  • More leads from mobile traffic (less drop off)


LET'S MEET
To hear about your business needs and craft your new "contact us" Whichit that boosts your sales/customer service! Now 15% DISCOUNT for the launch of the service. 


Contact us at [email protected] or schedule a free DEMO.
 

That's it for now,
The Whichit team

Whichit's in the Fast Lane! We're featured in the The Fresh Business Thinking Shift 100 - MAdtech Edition!

 
 

We are delighted to announce that Whichit has been included within The Fresh Business Thinking Shift 100 - the MAdtech edition - in association with KPMG Small Business Accounting. We're in the Fast Lane! 

The Shift 100 has been put together to identify Madtech (Marketing and Advertising) entrepreneurs who are using technology to bring new ideas to marketing and advertising, which is fundamentally reshaping the advertising and media industry and altering how consumers “consume” content.

The Founding team: Jonathan, Yarden and Galit

The Founding team: Jonathan, Yarden and Galit

Fresh Business Thinking is recognising and celebrating the entrepreneurs who are building cutting-edge solutions and bringing tech innovation to the UK’s marketing and advertising scene.

We are very happy to announce that Whichit is one of those chosen!
You can check out Whichit’s profile page here.

About Whichit:
Whichit is a platform to create and publish Interactive Commercial Content. Within minutes advertisers can create a beautiful bespoke interactive display ads. These can be embedded practically anywhere... including our network of publishers. These highly engaging ads not only drive traffic, they also provide highly useful insights about your target audience.

The Two Most Important Things For Marketers In 2017

There has been a shift in brands demands, they want to target their audience in a hyper-personalised way. They want to tailor the commercial message specifically to their wants and needs. Directing messages in a bespoke customer focused way will inevitably lead to higher conversion rates and increased ROI.

Even classic industry companies like Nxstage Medical have realised that in order to increase sales their marketing has to be relevant to specific sectors. While realising their main target market is the Spanish-speaking Hispanic community in the U.S (15% of their home kidney-analysis equipment) – the Massachusetts based company created brochures and a specific website in Spanish. These examples are backed up by celebrity endorsement, Twitter & Facebook accounts in Spanish as well.

Win Your Audience's Heart With New Ideas For Valentine's Day Campaigns

Win Your Audience's Heart With New Ideas For Valentine's Day Campaigns

Hey Everyone,

Love is (almost) in the air! Make sure your audience ‘feel the love’ this Valentine’s day! We’ve got some great new features that can help you engage with them in a fun way that can inspire them to get the perfect gift for their ‘special someone’.

It’s a Trivia Quiz, You can now ask your audience a series of questions and score them. Based on how many answers the user guesses correctly or not you can customise the commercial message to them.

It's competition time people!

Let me guess?... You want emails… Email marketing works a treat for you. It’s a great way to reach out to your audience and let them know what you’re up to, what’s new, if you have a sale.

Let me guess something else…
You love competitions… you love the suspense waiting to find out if you have that golden ticket. If you are the chosen one. And wow! What a feeling when you are! Well guess what… your audience also love to put their hat in the ring. They want to have their ticket pulled out of that rolling tombola. They want their number to be called out!

Guess what… This is a fantastic way to capture your audiences’ email addresses.