Go Native – you won’t regret it!

Ever wondered how and why your Facebook feed was filled with interesting content you cared for? Do you feel discouraged because your ads seem useless? We might have something for you...

Discover native advertising at WhichitRegister for FREE today & get $50 Ads Budget for your first campaign!
 

THE ADVERTISEMENT OF TODAY
 

As Advertiser Howard Gossage said in the past, “Nobody reads ads. People read what interests them. Sometimes it’s an ad”. Today, people search for content more than form. They want to be captivated by a subject. That’s why companies need to work twice as hard to attract and build a target audience. Good content is what creates a relationship between a brand and its customers. It’s important to present ads in a good context, in order to attract and not to bother the potential customer.

Considering the fact people are more and more suspicious about what they see online, they tend to believe user generated content the most. Perfect! That is actually what native advertising is all about. Well, partly…
 

SO, WHAT IS NATIVE AD?
 

The term ‘native adverting’ appeared at the end of 2012 in the United States. Publicists and advertisers exposed the fact usual banners and other advertising formats were becoming obsolete. That’s when the idea of native advertising emerged.


Paid media where the ad experience follows the natural form and function of the user experience in which it is placed. When the ad is not intrusive, a user is more likely to become a customer.

This way, you gain valuable visibility by really adapting to your audience. Just like a chameleon!


In-stream videos, sponsored tweets or Instagram posts are all native advertising content, presented almost seamlessly when you consume your content.

Efficiency and subtlety are the key to your success.


WANT TO GET STARTED WITH NATIVE ADS?


Now let’s talk about the real deal. You may wonder, “how do I turn myself into a chameleon with a winning native advertisement?” Easy. The Whichit platform is a great tool for you to create and publish native ads.

Whichit gives you a glimpse into your audience’s mind with a unique ad unit. With this innovative marketing tool, you can create ads your audience WANTS to interact with.
In minutes, everyone can easily create trivia, quizzes, surveys as interactive ad units that provides the perfect native advertising as they are fun, increasing user engagement and gaining you better ROI for your campaigns. Just like an Ad without Advertising.

Want to give it a try? Whichit is offering this month free registration and a $50 Ads Budget for your first campaign.

Only create one Whichit and run it on multiple platforms. We will make sure you get the best ROI ever! Create only one Whichit Post and run it on multiple platforms. We will make sure you get the best ROI ever!

Only create one Whichit and run it on multiple platforms. We will make sure you get the best ROI ever! Create only one Whichit Post and run it on multiple platforms. We will make sure you get the best ROI ever!


NOT FULLY CONVINCED? THE FOLLOWING CASE STUDY WILL GIVE YOU THAT LITTLE PUSH YOU NEED ;)


‘Get the Gloss’ is a site that reunites the best in beauty and health. They work with leading makeup artists, hair stylists, nutritionists and wellness practitioners to bring their readers the expert view on news and trends in beauty and wellness, and create specialist guides to help readers be their happiest, healthiest self.

Looking to increase their brand awareness and lead generation, ‘Get The Gloss’ teamed up with Whichit and the luxury online shopping site ‘Avenue 32’. They created a brilliant contest, in which the audience would answer a 5-question Whichit Survey in the form of a native ad, on the Get The Gloss site, and enter their email for a chance to win a designer handbag of their choice filled with beauty products from the luxury fashion site.

 
 

At the end of the campaign the results were incredible. After publishing the Avenue 32 Whichit ad, Get The Gloss reached over 5,900 unique views, 75% engagement rate, and 97% completion rate.

In addition, thanks to Whichit’s integrated dashboard, ‘Get the Gloss’ gained actionable insights about their audience such as their origin, their product preference, connections between products and who’s more likely to engage!

Discover connection between products. Get the Gloss discovered that most of the users who liked the brown leather bag also preferred the mascara and the foundation.

Discover connection between products. Get the Gloss discovered that most of the users who liked the brown leather bag also preferred the mascara and the foundation.

Wow… right?...

Using Whichit in a native format will generate higher click through rates, giving your audience a fun experience and gaining your brand a better ROI. It’s a win-win situation for the brand-customer relationship.

Discover native advertising at Whichit. Register for FREE today & get $50 Ads Budget for your first campaign!

Win Your Audience's Heart with 4 Fun Christmas Marketing Campaigns

Now that Halloween is out of the way, Christmas is right around the corner.

Last year, the average British family spent around £800 on Christmas and it’s expected to be even higher this year. It’s never too early to run the Christmas advertising campaign.

Want to give it a try?
Register for FREE & get $50 Ads Budget!

So… Have you prepared any ideas for your Christmas Marketing Campaigns?


Let us inspire you with these 4 Fun Christmas Marketing Campaigns ideas that we’ve prepared for you to stand out this holiday season and win your audience’s heart:


1. Help to find the perfect gift with a fun Gift Creator Wizard


Santa is coming to town!!! Christmas lights are unpacked and switched on in the street. Have you prepared gifts for the ones you love?? Probably not… right?

AND neither have most of your customers…Well, let’s make their ‘looking-for-a-gift’ task become easy and fun! You can do it with the Whichit Gift Creator Wizard.

Through Whichit’s unique technology, by answering a simple series of questions, users will be directed to the perfect gift that matches their answers and demands. Along the way, they’ll see an array of products and in a fun, engaging manner.

I'm looking for a Christmas gift for...

As a result, customers don’t have to spend a lot of time reading and looking for the perfect gift. Instead, they’ll choose it themselves with a few clicks. They will be able to see an array of your products and be seamlessly directed to the perfect product.

Click the example to see how wonderful it really is! >>>


Amazing? Wait there’s more… This can be easily embedded on your website, as a display campaign and on social media.

 

2. Run a Festive Holiday Contest


Christmas is a great time to say “Thank you” to your loyal customers and reward them. Running a festive contest with some great prizes is a perfect way to do that, raise brand awareness and collect tonnes of email addresses too.

According to Mailchimp, segmented email campaigns have 14.21% higher open rates and 59.82% higher click-through rates. Whichit Contest Campaigns offers affordable Native Lead Gen with auto-segmentation, feeding straight into your CRM and email marketing platforms.

COMPETITION! What's your magical Christmas destination?

After someone submits an email using the Whichit unit, you can retarget them with relevant offers based on their preferences. Super easy & So valuable!

Ask your audience to enter a contest (or to subscribe to a newsletter) with our Lead-Gen Engage Card. With Whichit you can acquire leads for only $0.10 on Organic Campaigns (Social Media or your website).

Now, let’s create a Festive Holiday Contest with Whichit like this one!>>>




How Whichit works? After answering fun interactive polls or quizzes or participating in a contest, the audiences will reveal the ‘Engage Card’ – Engage Cards are the commercial actionable Call-To-Action layer that redirects users to bespoke content, based on their votes, which achieve up to 95% engagement rate per campaign. Whichit Engage Cards are your way to convert traffic into revenue, based on your campaign goals.

Want to give it a try?
Register for FREE & get $50 Ads Budget!


3. Add a sparkle to your Social Media Content

Coming up with a new content for your Social Media channels can be challenging as you need to keep coming up with new ideas to capture your audience’s attention. Christmas is a great opportunity to sparkle up your content!

If you’re looking for effortless and exciting ways to create engaging content for your social channels, Whichit can offer you a great platform to create content that can scale and also turn your social traffic into revenue.

By using Whichit, you can easily create interactive content in minutes, wrap it into a campaign and share it on social media channels like Facebook. On Facebook, Whichit will appear on an ‘Instant Article’. This fast and responsive content, is 10X faster than standard mobile web articles and makes your readers 70% less likely to abandon the article and it also helps in generating high engagement with your audience & new targeted audience.

Facebook Campaign Christmas.png

4. A winning Advertising Campaign

Christmas is the perfect time to try something bold and new to boost your sales. If you've not got a lot of experience or you’re new to Display Advertising, we can totally understand you… It can be quite complex to create banners and publish them. You’ll need designers and developers and it can be a little daunting.

Luckily, Whichit is offering a simple, fun and affordable tool to create, publish and monitor interactive Display Ads. You’ll feel like a pro after a few minutes! You can create a Whichit creative that will automatically run in multiple sizes. Whichit delivers a Click-Through-Rate of 40X than the classic banners and you can gain actionable insights about your audiences at the same time! Defiantly a win-win situation for Christmas Marketing Campaigns.

A winning Advertising Campaign Example.png

Want to give it a try?

Register for FREE & get $50 Ads Budget!

5 Killer Marketing Campaign Ideas to win your Black Friday Sales

For many retailers, the busiest shopping season kicks off with a Black Friday sale. Haven't prepared anything yet, or are you someone who often waits until the last minute?

Don't wait any more... Create your first campaign with Whichit!
Register for FREE today & get $50 Ads Budget for your first campaign! 


Promotions can start even earlier. Don’t forget to come up with your Black Friday ideas early, so you don’t miss the opportunity and all the hype. Last year, UK eCommerce revenue set a record of $1.3 billion on Black Friday – marking a +12.2% increase compared with the same day in 2015 and it’s set to be even bigger this year.

If you are running your business online, do not miss out on marketing campaigns that can help you gain the attention of the growing traffic of holiday shoppers this Black Friday. It will help you boost sales! Check out that what we’ve prepared for you in this post.

Let’s pick one of the campaigns and make some great holiday revenue:


1. A BRILLIANT Gift Creator Campaign

You have too many amazing products on sale… But let me guess, your audience doesn’t know where to find the perfect gift or what to choose? Well, they could miss out on some amazing items that your brand has to offer.

I'm looking for a Black Friday gift for...

But wait…I guarantee it won’t happen again with this Whichit campaign. Whichit is a perfect tool to make it simple and easy for everyone to find the perfect gift that they are looking for in this Black Friday season with the…BLACK FRIDAY GIFT CREATOR.
It is simple & brilliant, play with it >>>

Through Whichit’s unique technology, users will be directed to the perfect gift by answering a simple series of questions all in the same beautiful bespoke ad unit.



2. Run a Contest Campaign

This is a great way to reach out to your audience and let them know what’s new in this Black Friday sale season. It is also a fantastic way for businesses to showcase featured products to your audience and engage with them in a fun way.

Imagine the feeling they get when they’re waiting to find out if they’re the lucky one! It will bring an amazing experience for your customers, help you build long-term relationships with them, at the same time, helps businesses raise awareness, find out useful information about customers and collect tonnes of email addresses from participants.
See the example >>>

Whichit is an easy and effective way to create beautiful, fun contests in minutes. Create your competition, there is no charge for this, you will only be charged for the emails you actually capture.

Get-The-Gloss-GIF.gif

You will have access to our integrated dashboard with simple, easy to understand actionable insights about your audience. Now, let’s create your Black Friday competition campaign!

Want to give it a try? 
Register for FREE with code HelloBLACKFRIDAY & get $50 Ads Budget! 

 

3. Advertisement Campaign
 

If you are concerned about your ads performance for this Black Friday, the Whichit platform will be a perfect choice for your next campaign.

Whichit delivers a Click Through- Rate of 40x traditional banners that can be delivered on thousands of publisher websites… And, you can gain some insights about your audiences at the same time through our integrated dashboard.

  • Embed Whichit Post, Quiz or Trivia on native advertisement.

  • Generating high engagement with the audience.
  • Bespoke commercial offer redirects customers to a purchase page, or capture potential client’s emails with the right offer.

    See how nicely you can combine Lead-Gen in Display Ads campaign:

Which must-have gadget is on your 2018 gift list? Vote for your favourite & we'll keep you posted about the latest technology news


4. Convert Facebook social traffic into customers

Create an interactive Poll, Quiz or Trivia related to your brands’ special Black Friday activities or products and simply share the post on Facebook or other social media networks. Your audience will engage with the Whichit post and based on their preferred choice they will reveal a bespoke commercial offer to your audience, which will redirect your customers to a purchase page, or capture potential clients’ emails.

Here is a super successful case study highlighting how well this will work for you!

  • Achieve over 6% Facebook Ad engagement – 500% higher than average ad engagement.
  • After a qualification process over 26% of target audience converted on Call-To-Action on Engage Card – email submission.
Campaigns-facebook.png


5. User’s Engagement on Snapchat

Snapchat is used by over 166 million people around the world across a wide range of ages, demographics, and interests. According to Forbusiness, snapchatters spend an average 30+ minutes on Snapchat everyday!!! This is a great place to reach your audience! And…. You can now run a Snap-Ads X Whichit campaign
The Snap Ads are full-screen vertical video, 100% viewable on mobile, and have audio on by default! This fast and responsive content, is 5X swipe up rate vs. average CTR on comparable platforms.

 
 

Learn more about Snap-AdsXWhichit campaign to boost your Black Friday Conversion.

 

WANT TO GIVE IT A TRY?

Register for FREE with code HelloBLACKFRIDAY & get $50 Ads Budget! 

For any questions please contact us, or schedule a demo call

Boost your Black Friday Sales with 3-in-1 Marketing Campaign

Consumers are spending more and more time online searching for Black Friday promotions and revenues are reaching even higher proportions with over 21% year-to-year growth rate last year. If you are running or promoting an online business, you’d better have the best Black Friday marketing ideas ready now to boost great sales this season.

Are YOU ready for Black Friday and Cyber Monday?

Interactive Commercial Content – Content Marketing Trends in 2017

Customers receive thousands of messages, on average 285 social posts per day along with 27 million content pieces are created. The content of any brand’s message could easily be ignored by consumers and even blocked.

So, what should businesses do not to miss or forever lose the opportunity to reach their target customers?

Keeping up to date with the latest trends in Content Marketing is one of the best solutions that any business owner or marketer should focus on.
Interactive Content is one of the top five Content Marketing trends in 2017 that businesses should take advantage of in order to make their businesses’ content win the hearts of their customers.  According to Ceros, 93% of marketers agree interactive content is effective in educating buyers.

 

How can you attract users to interact with your ‘Interactive Content’?

Interactive content allows users to personalise and participate in the content presented to them. By helping consumers see themselves in the brand’s experience, the technique offers the potential to deepen engagement and drive greater satisfaction.

There are countless ways for marketers to ‘pull’ users to interact with their brand. We listed below five effective ways and current 2017 trends in Interactive Content Marketing:

 

1. Questionnaires

Polls, Surveys and Quizzes are one of the basic forms of interactive content. Use them to test your audience’s knowledge or opinions on a relevant topic and then generate a shareable report card so they can compare their results with their friends.

Demand for interactive content has been increasing, but most content marketers should consider how they can create interactive questionnaires that hold an audience's attention.

What's your favourite colour?

If you were looking for a way to make your advertising alluring for your audience, Whichit offers an innovative tool that helps you naturally pull your audience into your brand’s world:
Whichit’s flagship product is a highly engaging Interactive Commercial ad unit:  a fun and addictive image-based poll, revealing a customised commercial offer based on the poll’s outcome. By using Whichit, advertisers and marketers can create rich, commercially driven interactive content, delivering a new and enhanced experience for their audience and providing your audience the perfect call-to-action at just the right moment. See the example.

 

2. Contests

Contest or competitions are another great way to create an interactive marketing campaign, both have the potential to go viral and pull a lot of participants and new potential customers in.

COMPETITION! What's your favourite Summer destination?

Great contests have proven to tempt consumers and inspire engagement. Competitions not only attract public participation and interest, but also help the brand building its ‘LoveMarks’. In addition, contests require some form of application, which is when marketers can collect valuable consumer data.

Whichit is an easy and effective way to create beautiful, fun contests in minutes that allows advertisers to collect information from customers in return for their participation in a competition. See the example.
 

 

3. Viral Videos

Viewers love a good viral video - video content that is so entertaining they readily share it across their social network feeds. Hardly a week goes by that you aren't shown a viral video from a friend, or are showing one to a friend yourself.

Sharing became a valued and premium metric, one very difficult to drive, because it’s completely voluntary; the decision of an individual to share content can’t be bought. Other than ‘a purchase’, there’s no more intimate and influential metric than a social share.

These days, many brands use Viral Videos for their marketing campaigns. The brands currently doing it know how to tailor it to their overall business objectives, have the people, budget and data to pull it off.
Whichit has recently launched their SnapchatXWhichit campaigns, allowing advertisers to create short, 100% full-screen branded videos for Snapchatters followed by Whichit’s unique ad unit with a commercial call-to-action. These campaigns generate 5X more Click-through-rate than other social media advertising, placing the videos as a top interactive marketing tool and a brand closer to their audience’s mind and heart.

Read more about the innovative Snapchat X Whichit campaigns

 

4. Live Stream

Live Stream allows customers to directly interact with customers, by answering questions directly under the customers’ comments in real-time and even afterwards. This new form has emerged from the end of 2016 and will continue to explode in 2017.

 

5. KOL - Key Opinion Leaders (Influencer Marketing)

According to a study by Dinesen, influencers can increase advertising campaigns' ROI by 11x compared to the average. KOLs are the trend makers helping to educate the market, and they have many fans and followers. A brand can use KOLs through live stream campaigns, social posts or through PR articles in print and web publications.


How can Whichit help you create ‘Interactive Commercial Content’ campaigns?

Before purchasing a product, customers tend to check and ask for others’ opinion about that product. By using Whichit, after answering fun interactive polls or quizzes, the audience will reveal the shareable ‘Engage Card’ – Engage Cards are the commercial actionable Call-To-Action layer that redirects users to bespoke content, based on their votes. They achieve up to 95% engagement rate per campaign and allow customers to compare their results with those who also answer that question. Whichit Engage Cards are your way to convert traffic into revenue, based on your campaign goals.
By using Whichit, advertisers can easily create ‘Interactive Commercial Content’ in minutes, wrap it into a campaign and share it on the brand's social media channels, embed it on their website or even as display advertising with paid traffic, targeting a specific audience.

 

Want to learn more? Contact us to get more information or simply register for FREE and create your first Interactive Content Campaign:

LIMITED OFFER: Register for FREE & Get $50 Advertising Budget using code: WelcomeHP-50

Launch your Whichit campaign on Snapchat! Captivate your audience with 5X click-through-rate

 Launch your Whichit campaign on Snapchat! Captivate your audience with 5X click-through-rate

Hey there,

At Whichit, our priority is helping you achieve better engagement with your audience and gain better ROI for your marketing campaigns. Today, we’re happy to announce our new service – Captivate your audience with a Snap-Ads-Whichit campaign!

If your brand’s target market is young and moment-savvy, Snap-Ads-Whichit campaigns are for you!

Press Release: Whichit for Advertisers is significantly increasing B2B clients' engagement after launching earlier this year

Press Release, London, October 9, 2017: Whichit, one of the hundred fast-growth companies in the UK according to ‘The Leap 100’, launched their Interactive Commercial Content platform, Whichit for Advertisers, earlier this year.

The company founded in 2014, has launched its innovative B2B platform for marketers and advertisers allowing them to create Interactive Commercial Content in the form of polls, quizzes and surveys with a commercial focus. Not long after the launch, advertisers who have used Whichit are achieving phenomenal results from their marketing campaigns and generating up to 90% user engagement rates with this innovative rich media content.   

Whichit for Advertisers is now live!

Let's face it, as marketers there are tons of challenges we encounter: reaching our audience, engaging with them, understanding them and having them understand us, not to mention the amount of time it all takes! Well, what if you had a window into your audience? What if you could engage with them like never before and save time by streamlining your campaigns and marketing efforts?

Great news! Whichit for Advertisers has now launched.

Using the new platform, you can now create rich media interactive ad units that run on multiple channels.
By creating content, connecting to traffic and targeting an audience, discover how Whichit will redefine your digital marketing strategy.

Let’s take a look!

Whichit for Advertisers

Whichit for Advertisers

Whichit for Advertisers


Build your own creative

Create rich, commercially driven interactive content, delivering a new and improved experience for your audience. The ad units come in the form of polls, surveys, quizzes or simple questions illustrated with visuals of your choice.

If you were looking for a way to make advertising more inviting for your audience, Whichit provides a tool for you to pull them into your world so you can take a look into theirs. 

Try it yourself, check out how to make an awesome post to engage your audience.

 

Connect to traffic

How do you reach your audience? Twitter, Facebook, your blog, paid advertising? How many posts or ads do you need to create for each and how much time and effort does it take? Save time and create one Whichit Post that can be run on multiple channels and in multiple sizes. Through our three campaign channels, you will be able to run an organic campaign using your own assets, launch on paid traffic or share it to social media in a few easy steps.


Target your audience

You can now create Whichit posts and use them to target your audience. Target by age, gender, location and more to reach out and engage them. 

Targeting your audience has never been easier thanks to our playful dashboard

Targeting your audience has never been easier thanks to our playful dashboard

Dashboard

Now that your campaign is running, you’ll probably want to see how it’s performed. Our platform includes an integrated dashboard for each live campaign that allows you to monitor and analyse your campaign’s success in real time. It is super easy to navigate and presents you with actionable customer insights.

  

Closing the Loop

Whichit is a One-Stop-Shop with a full range of marketing services. Engage your audience, find out more about them and retarget with the right message using our integration tools to automate your marketing and sales ops. Check out all the available integrations such as EMAIL, SLACK, MAILCHIMP, IFTTT and more.

Available integrations in Whichit for Advertisers

Available integrations in Whichit for Advertisers

 

What's in it for me?
 

Anybody can create an interactive campaign in minutes

All services are accessible from our platform in an intuitive way. Whichit will take you by the hand, step by step to run a campaign like a pro. Building a campaign has never been so quick and accessible.

 

Success

Using our interactive posts’ Engage Card, achieve up to 95% engagement rate per campaign! This will be the perfect way to catch a glimpse into your customers' mind and share with them an experience, a story or a call to action.

 

Market research as a Bonus

By asking a question, you encourage your audience to interact with you and you also benefit from the insights provided by their answers. Want to showcase your products? Want to know which one is the most popular or which colour they prefer? Just ask!

 

Want to give it a try? 

 

Want to learn more? Schedule a demo call with us!

Whichit included in The Leap 100 2017: the definitive list of fast-growth companies

 

26 April 2017: Today, Whichit has announced it has made The Leap 100 2017 – a community of the most exciting, fast-growth companies in the UK – launched by London law firm Mishcon de Reya and business publication City A.M. and nominated in partnership with Seven Hills and The Entrepreneurs Network. To be considered for The Leap 100, companies needed to demonstrate a recent history of rapid revenue growth, as well as ambitious plans for the future.

Whichit is an interactive commercial content platform that enables marketers and publishers to increase user engagement, open new revenue streams and gain insight. It is launching a new product this year, and plans to close an investment round.

For the third year running, The Leap 100 will support entrepreneurs as they experience the highs and lows of fast growth, bringing together founders and business leaders to share their ideas and experiences. Click here for the full 2017/18 list, which is neither ranked nor exhaustive.

Nick Davis, Head of Corporate at Mishcon de Reya, said: "Since launching The Leap 100 in 2015 we now have 300 fast growth businesses in The Leap community. Scaling-up is challenging and is usually a highly dramatic time for businesses. Over the course of this year, we will gather together these businesses to facilitate debate and discussion around the factors that impact them the most, especially in the period leading up to Brexit. It is always so interesting to assemble these businesses during this stage of their growth and to hear their unique insights."

Christian May, Editor of City A.M., said of the list: "In the wake of Britain's vote to leave the EU, the SME community continues to thrive. The Leap 100 is a very nimble selection of UK businesses – all flying in the face of the uncertainty that is Brexit to pursue rapid and sustainable growth. For this reason, The Leap 100 2017 is particularly inspirational, showcasing successful innovation, brand recognition and expansion into new markets and, of course, leadership and tenacity."

 Stay up to date with the latest The Leap 100 news on Twitter #theleap100.

'Contact Us' Chaos - SOLVED!

THE PROBLEM
In the mobile era, users don't have time & patience to dive into those "Contact us" pages: See the chaos in action here > BTDaily MailZoopla

THE SOLUTION
Smart Widget! Easy to use. create "short cuts" and save the 40% drop off on every extra click!

USER EXPERIENCE
See John Lewis demo, before and after using Whichit Smart Widget:

BEFORE:

AFTER:

 

THE BENEFITS

  • Better User experience

  • Saving the 40% drop off

  • Higher Google page rank

  • Lower bounce rate

  • More leads from mobile traffic (less drop off)


LET'S MEET
To hear about your business needs and craft your new "contact us" Whichit that boosts your sales/customer service! Now 15% DISCOUNT for the launch of the service. 


Contact us at [email protected] or schedule a free DEMO.
 

That's it for now,
The Whichit team