If you’ve ever run a marketing campaign, one of the biggest pain points is understanding what you can develop next time in order to improve your communications. It all boils down to understanding your audience while communicating in a manner that relates to them.
Over the past 9 months, we have piloted Whichit with publishers, brands and media agencies, all of whom created highly engaging Whichit posts like these. Whichit is not only a visual, engaging post; when users vote on a Whichit, they are actually stating a personal preference.
One request we’ve received from our customers was to help them learn more about their audience’s preferences. This is why we are super proud to introduce our analytics dashboard:
Now you can visually see your audiences’ preferences, download the data to excel and gain consumer behaviour insights directly from your content.
So, what information is available for you on our new Whichit dashboard?
- Your Activity graph: presents unique views, number of votes and your calculated engagement rate.
- Traffic referrals table: reports visits to webpages on which your Whichit Post has been embedded.
- Completion rate funnel shows the user flows from the number of unique views to the commercial Call-to-Action clicks.
- Votes geography: presents where your votes came from on a map.
If you’re already a Whichit user, check it out now - simply head over to the home page and click “View statistics” on any of your Whichit Posts.
If you don’t have a Whichit account yet, try it now: free for one month!
Until next time,
The Whichit team