Whichit combines the brightest minds and most sophisticated technologies to create innovative technology that recapture the users' attention in an unobtrusive manner, making them WANT to engage with YOU!

The company has an innovative proprietary technology that profiles users based on their preferences and uses machine learning to provide bespoke commercial incentives in real time. The technology and the unique ad-formats allow our clients see exponentially higher engagement rates than comparable ad units, while running their campaigns on multiple channels from one platform.

With the flagship tool ICC Studio, Whichit has granted businesses the ability to create, distribute, monitor and analyse the interactive commercial content that has set the company on this ground-breaking trajectory. Boasting an intuitive design and optimised for performance, businesses can now create interactive commercial content in under ten minutes flat, delivering a high performing unit that can increase user engagement, convert traffic to revenue and deliver actionable insight. Users of ICC Studio can monitor and enhance their campaigns on multiple channels all from within a smooth user experience purpose-built to optimise and supercharge online content activities.

After winning the UKTI's Sirius Programme, Whichit relocated from Tel-Aviv, Israel to London in 2014. In 2015 Whichit won 'Start-up of the Year EMEA' by Facebook, the Innovate UK R&D funding award and the People's Choice Award at Pitch@Palace by the Duke of York. With offices in London and Tel-Aviv, the company is working with top brands and agencies across the globe, partner with Google Partners and Microsoft Partnership and collaborate with leading tech-companies in the industry.