The Two Most Important Things For Marketers In 2017

There has been a shift in brands demands, they want to target their audience in a hyper-personalised way. They want to tailor the commercial message specifically to their wants and needs. Directing messages in a bespoke customer focused way will inevitably lead to higher conversion rates and increased ROI.

Even classic industry companies like Nxstage Medical have realised that in order to increase sales their marketing has to be relevant to specific sectors. While realising their main target market is the Spanish-speaking Hispanic community in the U.S (15% of their home kidney-analysis equipment) – the Massachusetts based company created brochures and a specific website in Spanish. These examples are backed up by celebrity endorsement, Twitter & Facebook accounts in Spanish as well.

Win Your Audience's Heart With New Ideas For Valentine's Day Campaigns

Win Your Audience's Heart With New Ideas For Valentine's Day Campaigns

Hey Everyone,

Love is (almost) in the air! Make sure your audience ‘feel the love’ this Valentine’s day! We’ve got some great new features that can help you engage with them in a fun way that can inspire them to get the perfect gift for their ‘special someone’.

It’s a Trivia Quiz, You can now ask your audience a series of questions and score them. Based on how many answers the user guesses correctly or not you can customise the commercial message to them.

It's competition time people!

Let me guess?... You want emails… Email marketing works a treat for you. It’s a great way to reach out to your audience and let them know what you’re up to, what’s new, if you have a sale.

Let me guess something else…
You love competitions… you love the suspense waiting to find out if you have that golden ticket. If you are the chosen one. And wow! What a feeling when you are! Well guess what… your audience also love to put their hat in the ring. They want to have their ticket pulled out of that rolling tombola. They want their number to be called out!

Guess what… This is a fantastic way to capture your audiences’ email addresses.

Add 'Text Overlay' to your Whichit Post

Hey Everyone,

Do you know that it’s possible to do a text overlay on your Whichit images? You can decide between different fonts and colours too.
You have many options to make your Whichit perfect:

1. You can overlay your picture with a transparent background colour for example to make sure that your text is perfectly legible. Or if you just want a moody, sunny or rose tinted feeling.

Whichit Carousel & Whichit Survey… They’re in Whichit Pro!

Hey there,

Great news! We’ve released two brand new features; you’re now able to create a Whichit Carousel as well as a Whichit Survey super easily all by yourself!

Whichit Carousel

The Whichit Carousel is a single embedded Whichit Post, which will be automatically changed if the customer is visiting your page again or if the page is refreshed. That means that you can deliver multiple Whichit Posts by using just one embed code.

How?
Go to your Whichit Home Page, click on ‘Create’ and choose ‘Carousel’. You will be asked to choose the single Whichit Posts you want to integrate in the Carousel, which you have created earlier.

Select single Whichit Posts you want to integrate into your Survey or Carousel

Select single Whichit Posts you want to integrate into your Survey or Carousel

Whichit Survey

The Whichit Survey allows you to deliver multiple questions in an interactive image based Whichit. So, you get to ask your audience the really important questions you want to know the answers to… or something fun to engage with them. Based on how they answer you can segment your audience by their preferences and automatically serve them the correct commercial message. (You can also use our new software integrations to help you retarget them through your different channels!)

How?
Go to your Whichit Home Page, click on ‘Create’ and choose ‘Survey’. You will be asked to choose the single Whichit Posts you want to integrate into the Survey, which you have created before. Afterwards you’re able to choose your Engage Card in the normal way. That’s it, done!

That sounds great, doesn’t it? It’s super quick and easy and you can find out so much information about your audience!

The proof of the pudding is in the eating, so go for it!

 

Stay tuned,
The Whichit Team

Whichit Rewards Program

Hi Everyone,
Did you know that if you help us spread the word you will be highly rewarded?

Thanks to our Rewards Program you can earn credits just by recommending Whichit Pro to your friends and colleagues, or by sharing a post on Facebook & Twitter! These credits are your free ticket to everything Whichit has to offer, even the commercial features! … and by the way it’s super easy as well. 

HOW TO GET STARTED?

Whichit IAB Standard Sizes are now available!

Title – Whichit IAB Standard Sizes are now available!

Hi Everyone,

We have great news. Our Whichit Posts are now available in different sizes that fit the IAB standard ad units!

What does it mean?

The IAB (Internet Advertising Bureau) defined a set of sizes offered by the majority of online publishers and advertisers who primarily use this set of standard sizes for their campaigns.  These standards have the ability to facilitate online and mobile advertising for all parties. 

6 Killer Marketing Campaign Ideas for Christmas

It’s that time of the year again!  Christmas lights are already up on Oxford Street! But are you prepared for the Christmas season as well? – We are! And we also have some early Christmas gifts for you!! In this post we’ve picked up the most efficient marketing campaigns for your business to make sure that you will have a booming holiday season! So choose one, increase your holiday sales and as a result you will find some more gifts under your own Christmas tree ;-)

Our New Analytics Dashboard Has Been Released

Hi everyone,

If you’ve ever run a marketing campaign, one of the biggest pain points is understanding what you can develop next time in order to improve your communications. It all boils down to understanding your audience while communicating in a manner that relates to them.

Over the past 9 months, we have piloted Whichit with publishers, brands and media agencies, all of whom created highly engaging Whichit posts like these. Whichit is not only a visual, engaging post; when users vote on a Whichit, they are actually stating a personal preference.

One request we’ve received from our customers was to help them learn more about their audience’s preferences. This is why we are super proud to introduce our analytics dashboard:

 
 

Now you can visually see your audiences’ preferences, download the data to excel and gain consumer behaviour insights directly from your content.  
 

So, what information is available for you on our new Whichit dashboard?

  • Your Activity graph: presents unique views, number of votes and your calculated engagement rate.
  • Traffic referrals table: reports visits to webpages on which your Whichit Post has been embedded.
  • Completion rate funnel shows the user flows from the number of unique views to the commercial Call-to-Action clicks.
  • Votes geography: presents where your votes came from on a map.

If you’re already a Whichit user, check it out now - simply head over to the home page and click “View statistics” on any of your Whichit Posts.

If you don’t have a Whichit account yet, try it now: free for one month!


Until next time,
The Whichit team