Birchbox | Sector: Retail, Beauty
The beauty brand ran monthly quizzes on their social media and blog using our interactive commercial content platform, providing creative and strategic planning services. This campaign was extremely appealing to both the brand's current audience and new potential clients.
97%
Completion Rate
89%
Engagement Rate
ABOUT THE CLIENT
Birchbox is the UK's No. 1 Beauty Subscription Service that sends their subscribers a box of selected samples of beauty related products. Combining monthly deliveries of personalized samples with original editorial and an exciting ecommerce shop that sells products like skincare items, perfumes, organic based products, and various other cosmetics.
OBJECTIVES
Birchbox was looking to engage with their target audience in a fun an innovative way to increase brand awareness and drive sales during summer.
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